As a Health Care and marketing professional, I always believe that Healthcare marketing is an important component of a successful health practice. If you look at the modern scenario, you will find that every successful hospital or clinic Is engaged in some kind of marketing efforts to achieve their objectives. Healthcare Marketing actually is not selling. I believe that major chunk of healthcare marketing is focused on Educating the patient. In fact my practice is based on educating my patients about their health and wellbeing and what they can do to secure a better health status.
We also have to understand that we are running an Organization where it is not only the clinical skills but other management skills are also required to run the hospital or clinic professionally and profitability. I am a firm believer that if you take care of your patient in a way better than others the success will follow automatically. I have observed in my own practice and the practice of many other successful medical doctors that if you manage your clinic or hospital professionally with some effort on the basics of Management and good marketing communication, your chances Of running a successful organization becomes really bright.
I believe that ideas rule the world and if you have some good ideas which can be implemented in medical practice success is bound to come. This book is a compilation of such great and successful ideas which Healthcare professionals and institutions have adopted in their day to day practice to become better and better. These ideas are based on marketing as well as general management rules which will help you in the time to come.
I believe that Marketing is a skill and you can learn these skills like you have learnt your clinical skills. It is actually the combination of your clinical skills, marketing skills and management skills which are required to make your practice a success. Let us simplify these marketing and management skills or ideas for your hospital or clinic through this series of posts. I hope this will help you in running your hospital or clinic successfully, profitable and ethically.