One example of a successful marketing campaign for a hospital is the “Know Your Stats About Prostate Cancer” campaign by Mount Sinai Health System in New York City.
The campaign aimed to raise awareness about prostate cancer and encourage men to get screened for the disease. Mount Sinai utilized various marketing channels to reach its target audience, including billboards, subway ads, social media, and community outreach events.
Here are some specific details about the campaign:
Target Audience: Men over the age of 50 who were at higher risk for prostate cancer.
Messaging: The campaign’s messaging emphasized the importance of getting screened for prostate cancer, and included the tagline “Know Your Stats.” The ads featured real men who had been diagnosed with prostate cancer, along with statistics about the disease.
Marketing Channels: The campaign utilized various marketing channels to reach its target audience, including:
- Billboards: Mount Sinai placed billboards in high-traffic areas throughout New York City, featuring the campaign’s messaging and visuals.
- Subway Ads: The campaign also utilized subway ads to reach commuters throughout the city.
- Social Media: Mount Sinai used social media to reach a wider audience and encourage engagement with the campaign. They used the hashtag #KnowYourStats to encourage men to share their stories and spread the word about the importance of prostate cancer screening.
- Community Outreach: Mount Sinai also hosted community outreach events, such as health fairs and informational sessions, to provide education and resources to the community.
Results: The “Know Your Stats” campaign was highly successful in raising awareness about prostate cancer and encouraging men to get screened. Mount Sinai reported a 50% increase in prostate cancer screenings among the campaign’s target audience, and the campaign received widespread media coverage and recognition.
Overall, the “Know Your Stats About Prostate Cancer” campaign by Mount Sinai Health System is an excellent example of a successful marketing campaign for a hospital. The campaign utilized a targeted approach, effective messaging, and multiple marketing channels to reach its audience and achieve its goals.