One example of a successful marketing campaign for a cancer hospital is the “Your Cancer Game Plan” campaign by Memorial Sloan Kettering Cancer Center (MSKCC), a world-renowned cancer treatment and research institution in New York City.
The campaign’s goal was to provide patients and their loved ones with a comprehensive cancer treatment plan and support system, which would help them navigate the complex and often overwhelming experience of cancer diagnosis and treatment.
The campaign consisted of a range of marketing initiatives, including:
A dedicated website that provided patients and caregivers with a personalized cancer treatment plan, based on their specific diagnosis and medical history. The website also included resources such as educational videos, clinical trial information, and tips on how to manage side effects of treatment.
Social media engagement through Twitter, Facebook, and Instagram to share patient success stories, as well as educational content about the latest advances in cancer treatment and research.
Partnerships with major media outlets, such as CBS and The New York Times, to promote the campaign and increase awareness about the importance of having a comprehensive cancer treatment plan.
Collaboration with key influencers in the cancer community, including cancer survivors, healthcare professionals, and patient advocates, to provide a diverse range of perspectives and insights.
Personalized patient outreach through email and direct mail, providing patients with targeted information about their treatment plan and offering support throughout their cancer journey.
The “Your Cancer Game Plan” campaign was highly successful, with over 1 million website visits and over 20,000 personalized cancer treatment plans created since its launch in 2017. The campaign also received numerous awards, including a Webby Award for Best Health Website and a Silver Clio Healthcare Award for Best Integrated Campaign.
Overall, the “Your Cancer Game Plan” campaign successfully highlighted MSKCC’s expertise and commitment to personalized cancer care while providing patients with valuable resources and support during a difficult time.