The key is to systematically develop touch points for the prospective users with different strategies.
Develop as Many Touch Points as Possible.
Awareness through: advertisements, articles, and referred leads
Create Interest through – website, reception, and email newsletter
Build Trust through – marketing kit, white papers, and sales
Presentations
Trial – webinars, evaluations, and nurturing activities
Buy – fulfillment, new patient kit, delivery, and
financial arrangements.
Repeat – post patient survey, cross-sell presentations,
and quarterly events
Refer – results reviews, partner introductions,
peer-2-peer webinars, and community building.