Hospital Marketing

Case study of a successful marketing campaign of a multispeciality hospital

One successful marketing campaign for a multispeciality hospital was conducted by the Fortis Healthcare group in India. The campaign was called “More to Give” and focused on encouraging people to donate their organs after death to save the lives of those in need. The campaign included a variety of tactics, including television commercials, print ads, […]

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Case study of a successful marketing campaign of a general hospital

One example of a successful marketing campaign for a general hospital is the “Healthy at Any Age” campaign by Mount Sinai Hospital in New York City. The campaign’s goal was to promote the hospital’s comprehensive healthcare services for individuals of all ages, from newborns to seniors. The campaign included a variety of marketing strategies, including

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Case study of a successful marketing campaign of a cancer hospital

One example of a successful marketing campaign for a cancer hospital is the “Your Cancer Game Plan” campaign by Memorial Sloan Kettering Cancer Center (MSKCC), a world-renowned cancer treatment and research institution in New York City. The campaign’s goal was to provide patients and their loved ones with a comprehensive cancer treatment plan and support

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Case study of a successful marketing campaign of a heart hospital

Here’s a case study of a successful marketing campaign for a heart hospital: The Challenge: A heart hospital located in a large metropolitan area had a low brand recognition and was struggling to attract new patients to their cardiac services. The hospital was known for their cutting-edge treatments and experienced physicians, but they were losing

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Case study of a successful marketing campaign of a hospital

One example of a successful marketing campaign for a hospital is the “Know Your Stats About Prostate Cancer” campaign by Mount Sinai Health System in New York City. The campaign aimed to raise awareness about prostate cancer and encourage men to get screened for the disease. Mount Sinai utilized various marketing channels to reach its

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25 strategies to promote Medical Tourism by Dr Neeraj Kaushik drnkaushik.in

Medical tourism, the act of traveling to a different country to receive medical treatment, has become increasingly popular in recent years. Many factors, such as rising healthcare costs in developed countries, improved transportation infrastructure, and advancements in medical technology, have contributed to the growth of this industry

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digitalizing dental practice

Digitalizing dental practice refers to the use of various digital technologies and tools to improve and streamline dental care processes. These technologies can be used for a variety of purposes, such as patient communication, treatment planning, record keeping, and diagnosis. One example of digital technology used in dental practice is digital radiography. This technology replaces

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